Wednesday, January 27, 2010

MANGO Spring/Summer 2010 Ad

Scarlett Johansson poses for her latest campaign with Spanish retailer MANGO. The ad was shot by noted photographer Mario Sorrenti in New York City, styled by Damián Sánchez [the Creative Director of Mango] with hairstyling and make-up provided by Bob Recine and Stéphane Marais. MANGO's spring/summer 2010 ad showcases the retailer's feminine dresses and collection of simple silhouettes. For the spring line, expect to see blues, greys combined with whites, natural tones and touches of red, spots and stripes. Safari jackets and trench coats balance out lace-trimmed dresses and girly details like ribbon and embroidery.

I have to say I love the 'broken-down' doll poses, the sultry make-up and tousled hair used for the shoot. She literally looks like a porcelain doll. The only thing I would say is the expression in her eyes is a bit blank, but otherwise she looks gorgeous! But don't take my word for it, judge it for yourself:


With her full lips and seductive eyes, is it any wonder they chose this classic beauty to do the campagin?
Replacing Penelope Cruz three seasons ago for the face of MANGO,
do you think she's doing it justice?

Trina []

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