NIVEA cosmetics brand is celebrating its 100th anniversary, and Rihanna has been chosen as it's spokesperson. The new campaign "100 years Skin care For Life" is sponsoring Rihanna's first world tour, which will span across North America & Europe beginning in May.
This is the first official photo released from the campaign. Rihanna posed nude for the shots, with a fresh face, and nude nails to celebrate beautiful skin.
“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,”
- Markus Pinger, member of the board